WINNERS
Yash Rungta
The theme of Connections is often seen as human-to-human, but I wanted to explore how non-living things can also hold profound bonds with us. My submission branding for Organic Pops, a healthy makhana snack embodies connections on multiple levels. First, it reconnects us with nostalgia: makhana has always been a part of Indian households, rituals, and everyday snacking, yet was forgotten until recently. It also represents a connection to farmers, whose skill and tradition bring this food to life, and whose story is reflected in the brand’s identity. On a contemporary level, it connects to the conscious consumer, who seeks healthier alternatives in a world dominated by processed snacks. The branding is not just about a logo or guidelines, but about creating a cohesive visual and emotional language one that bridges culture, heritage, and modern lifestyle. In essence, Organic Pops is a story of connections past, present, and future.
Miley Singh
I chose a “by women, for women” cab service because of the comfort and ease I have experienced in women-only spaces. These environments create a sense of trust that allows genuine conversations to happen naturally. A cab ride with a woman driver can feel less like a transaction and more like a shared moment, where passengers feel understood and safe. Such experiences turn everyday travel into an opportunity to connect, making the journey as meaningful as the destination
G.H.G. Sathsarani
Music & Human Connection I created Sithara, a music studio brand built on the idea that music is the universal language of connection. This project was designed to capture the soul of music and its power to unite people across cultures and generations. It is a creative space where every note is crafted not just to be heard, but to be truly felt.